Best Lead Generation Tools for B2B: 4 Workflow Platforms Compared
Quick Answer: For most freelancers, Make is the best B2B lead generation tool: 1,000 free operations per month and 10,000 for about $9. Zapier wins on app coverage with 8,000+ integrations but costs more per lead. n8n is cheapest at high volume if you can self-host. Lindy handles conversational follow-up and booking better than any of them. Most B2B lead generation advice starts with a database and ends with a cold email sequence. That framing is backwards for a freelancer or a five-person agency. You do not have a list problem. You have a follow-up problem, a routing problem, and a data problem. The lead fills out your form at 11pm, sits in an inbox until Tuesday, and by then they have booked a call with someone faster. I have rebuilt this pipeline for clients on four different automation platforms, and the platform choice changes the outcome more than the email copy does. If you want the full walkthrough before you pick a tool, start with our guide to automating lead generation end to end. ...